ADD HEAT TO YOUR HEADSHOT BUSINESS
How to build a website that helps you find and book more clients.
ADD HEAT TO YOUR HEADSHOT BUSINESS
How to build a website that helps you find and book more clients.
Over the years we’ve developed a special website recipe for headshot photographers. Cooking instructions and ingredients are listed below.
HEADER AREA
HEADER AREA
CALL TO ACTION
Button in the header that takes the user to the next step of your sales funnel.
STICKY HEADER
The header area should scroll with the website keeping the CTA at the top of the page while scrolling.
CLUTTER FREE
The only link in the navigation should be your CTA. All other links belong in the footer.
NO HOME BUTTON
Your website shouldn’t have a home button in the navigation. That’s what the logo is for.
ABOVE THE FOLD
CALL TO ACTION
Button in the ATF section that takes the user to the next step in the sales funnel.
IMAGES
The ATF section of your website should include images that illustrate your style of shooting.
H1 HEADER TAG
This section should include the term for which you’re most interested in being found in search.
TAGLINE
A targeted message that speaks directly to the needs and wants of your ideal clients.
ABOVE THE FOLD
WEBSITE BODY
WEBSITE BODY
HEADER & ALT TAGS
These tags let search engines know what your website is all about.
EXPLAIN THE PROCESS
How does it work? Your ability to explain this clearly will build trust with website visitors.
TESTIMONIALS
Testimonials are great examples of social proof. They help overcome major buying objections.
BIO/HEADSHOT
Be the expert by showing people that you understand their problem and can help them solve it.
PRICING PAGE
IMAGES
Every page on your website is another opportunity to show off your work.
ACUITY SCHEDULING
Make it easy for people to book you. Acuity is a great tool for making the process easy.
CLEAR EXPLAINATION
Confusion is the enemy. Go out of your way to clearly explain what you’re offering and what’s included.
TESTIMONIALS
More social proof and trust. Choose your testimonials carefully. Not all testimonials are created equal.
PRICING PAGE
CONTACT PAGE
CONTACT PAGE
CONTACT FORM
Don’t make your contact form intimidating. Keep it short and you’ll keep it easy.
CONTACT INFO
Your address, your phone number, your email address, and social links should all be on this page.
IMAGES
Every page on your website is another opportunity to show off your work.
REDIRECTION
When someone presses submit on your contact form they should be redirected to a thank you page.
FOOTER
JUNK DRAWER
Your call to action should be the only link in your navigation. All the other page links go in the footer.
LOGO
Put your logo in your footer as a final attempt to build brand awareness.
SOCIAL LINKS
People interested in finding your social media accounts will instinctively check the footer.
CONTACT INFO
People interested in finding your contact information will instinctively check the footer.
FOOTER
BRANDING
BRANDING
FONTS & COLORS
Fonts & colors should be consistent across your website. This also applies to font sizes. Too much variation diminishes your brand.
VOICE
A consistent voice (I vs we) makes your content more clear and feels more polished. The more trust you can build the more clients you’ll have.
LOGO
A cheap or cliché looking logo diminishes your brand. When in doubt, go for simple. Simple is often perceived as minimalist and clean.
VIBE
Vibe is a gut reaction. It’s a combination of trust, style, and taste. Your vibe should attract your target audience.
HOT AF
HOT
MEDIUM
MILD
WEAK
THE HEAT INDEX
The heat index is broken up into 5 levels ranging from WEAK to HOT AF. This is admittedly subjective, but if you want to win the website game, you’ve got to add the heat. The heat index will be applied to the following categories:
BRANDING, SEO, FUNNEL, USER EXPERIENCE, & MESSAGE.
LEARN THE WEBSITE RECIPE
INGREDIENTS: THRIVING BUSINESS FOCUSED PRIVATE FACEBOOK COMMUNITY, WEBSITE REVIEWS, WEEKLY LIVE CONTENT.
HOW HOT IS HEADSHOT HOT SAUCE?
It’s hot AF! Everything we do in Headshot Hot Sauce is designed to help you fire up your headshot business. The hot sauce is just a metaphor for a job well done. The harder you work, the hotter your results and the more money you’re going to make. It’s not going to happen over-night, but the hot sauce speeds up the process.
WHAT IS HEADSHOT HOT SAUCE?
At its core, HEADSHOT HOT SAUCE is a community of headshot photographers that want to grow their headshot businesses. We facilitate that by having real discussions about all things sales and marketing with a strong focus on your website.
HOW DO I GROW MY HEADSHOT BUSINESS?
It all starts with the website. Your website is the heart of your marketing campaign. It’s the heart of your business. If your website has problems, your business will too.
WHAT AM I PAYING FOR?
Great question! It’s all about community here. Like-minded people with like-minded problems. You get access to both the private community and the weekly live coaching.
WHY SHOULD I SIGN UP? IS IT WORTH IT?
If you’re into headshot photography, you should sign up for HEADSHOT HOT SAUCE. It’s never too soon to be working on your website. SEO takes time. Dialing in your messaging takes time. Understanding the data takes time.
IS IT HARD? (that's what she said)
Yes, success is hard. This is just a qualifier question. If you’re offended by this comment, you probably won’t fit in.
WHEN IS THE LIVE CONTENT?
Mondays at 7 Central. All of the content is recorded and available via replay within 24hrs.
WHAT'S THE SECRET RECIPE?
There’s no secret recipe. That’s just good marketing. The truth is that it’s hard work. That said, HEADSHOT HOT SAUCE, will make it easier.
WILL YOU DO IT FOR ME?
If that’s what you’re looking for, we’re probably not a good fit. You’ve got to want it enough to be willing to put in the work.
