ADD HEAT TO YOUR HEADSHOT BUSINESS
A sales & marketing community for headshot photographers
ADD HEAT TO YOUR HEADSHOT BUSINESS
A sales & marketing community for headshot photographers
THE SECRET IS IN THE SAUCE!
TRAFFIC
Drive traffic to your website by building brand awareness and optimizing your content for the keywords you want to rank for.
CONVERSION
Create a clear message that resonates with your target audience. Then make it easy for them to hire you.
PROFIT
Bidding strategies, client relationships, and remarketing techniques that maximize the lifetime value of your clients.
IF YOUR WEBSITE DOESN’T DO THESE 4 THINGS REALLY WELL, YOU’RE LOSING MONEY.
ARTICULATE WHO YOU ARE AND WHAT YOU DO
SPEAK DIRECTLY TO YOUR TARGET AUDIENCE
POSITION YOURSELF AS THE HEADSHOT EXPERT
GENERATE REVENUE IN A PREDICATBLE WAY
WHAT IS HEADSHOT HOT SAUCE?
Marketing Templates
Download the PSD templates and start creating your marketing documents. These files will help you close more corporate work, get more repeat/referral business and educate potential clients so that they arrive prepared for their session.
Marketing Tutorials
Watch the videos and follow the steps to get set up with Google Analytics, Google Search Console, Facebook Pixel, Acuity Scheduling, Chatra, and more.
A New Video Every Week
As part of the basic membership, you’ll be sent a new video each week. Sometimes these will be clips from our weekly Think Tank Thursday series. Other weeks they’ll be teachable moments from our Website Reviews. Mike and I will send whatever we feel will provide you the most value. The weekly video provides a taste of what goes on in the Premium group.
Facebook Community ***
Our Facebook community is, in my opinion, the most valuable part of Headshot Hot Sauce. A lot of great friendships have come out of this group. We talk about our wins and our losses. We give and receive help in all aspects of our marketing. We work together on bidding projects. We run new ideas past one another. It’s a fantastic resource for those times when you’re not sure what your next move should be.
Weekly Live Streamed Events ***
There are two live-streamed events each week. The Live Classroom is every Monday night at 7 pm central. It’s basically the Mike and Mike show. We’re two headshot photographers chatting about the business of headshots. Think Tank Thursday streams live on Thursdays at 1 pm Central. Each episode centers around 1 of 5 topics that rotate each week. All live content is available for replay.
Website Reviews ***
As a premium member, you have the opportunity of submitting your website for review each and every month. The website reviews are recorded and come with a PDF markup of your website. We outline the changes that we want you to make and you can submit again once you’ve updated your website. This allows us to coach you at the level you’re at and help you to get where you need to be.
Daily Group Challenges ***
Marketing your headshot business can be overwhelming. I created a 30-day calendar to help me keep up with my personal marketing responsibilities and it’s now part of our Facebook Group. This segment called “Just Do Something” is designed to help overcome paralysis by analysis. Most people don’t know what they’re supposed to be working on to grow their business. These daily challenges solve that problem and working on them together as a group makes it fun.
Items marked with *** are exclusive to the premium membership.
LEARN THE WEBSITE RECIPE
A great website takes careful planning, creativity, and a delicate balance of ingredients. When prepared correctly, you’ll rank high in search and convert website visitors into customers.
HOW HOT IS HEADSHOT HOT SAUCE?
It’s hot AF! Everything we do in Headshot Hot Sauce is designed to help you fire up your headshot business. The hot sauce is just a metaphor for a job well done. The harder you work, the hotter your results and the more money you’re going to make. It’s not going to happen over-night, but the hot sauce speeds up the process.
PREMIUM
- Marketing Tutorials
- A New Video Every Week
- Bidding/Marketing Templates
- Weekly Live Streamed Events
- Facebook Community
- Website Reviews Included
- Daily Group Challenges
JOIN PREMIUM 
BASIC
- Marketing Tutorials
- A New Video Every Week
- Bidding/Marketing Templates
- Weekly Live Streamed Events
- Facebook Community
- Website Reviews Included
- Daily Group Challenges
JOIN BASIC
The knowledge I’ve learned in his easily accessible and well thought out course not only helped me amp things up, it is going to help me stay ranked 1st when the competition in my area get’s fierce.
Within the 1st week of class, I was able to turn my business from profitable to flourishing. By far, one of the best educational investments I’ve made in a while!
I never realized how much I didn’t know about marketing. Whether you’re looking to learn how to properly bid large scale projects or you’re looking to get found online, this is the class for you.
WHAT IS HEADSHOT HOT SAUCE?
At its core, Headshot Hot Sauce is a community of headshot photographers that want to grow their headshot businesses. We facilitate that by having real discussions about all things sales and marketing with a strong focus on your website.
HOW DO I GROW MY HEADSHOT BUSINESS?
It all starts with the website. Your website is the heart of your marketing campaign. It’s the heart of your business. If your website has problems, your business will too.
WHAT AM I PAYING FOR?
Great question! It’s all about community here. Like-minded people with like-minded problems. With your Premium Membership, you get access to both the private community and the weekly live coaching.
WHY SHOULD I SIGN UP? IS IT WORTH IT?
If you’re into headshot photography, you should sign up for Headshot Hot Sauce. It’s never too soon to be working on your website. SEO takes time. Dialing in your messaging takes time. Understanding the data takes time. The basic membership is for people that aren’t sure if we’re a good for them. The Premium membership is for people who are currently full-time headshot photographers or are working to be full-time headshot photographers.
WHEN IS THE LIVE CONTENT?
Monday at 7 pm Central and Thursday at 1 pm Central. All of the content is recorded and available via replay within 24hrs.
WHAT'S THE SECRET RECIPE?
There’s no secret recipe. That’s just good marketing. The truth is that it’s hard work. That said, headshot hot sauce, will make it more fun.
WILL YOU DO IT FOR ME?
If that’s what you’re looking for, we’re probably not a good fit. You’ve got to want it enough to be willing to put in the work.
IS THERE A PREMIUM MONTHLY OPTION?
There’s not an option for that, but there’s a great reason for it. If your approaching your marketing as something you’re going to spend a couple of months on and forget about, then you’re not ready for the premium membership. The premium membership is for people committed to doing whatever it takes to grow their headshot business. It’s a year-round responsibility.
